The work doesn’t stop at the send.
Demand generation marketing for wine, spirits, and hospitality.
A send is anything you put into the world: a post, an email, a launch. Most marketing stops there. Mine doesn’t.
The uphill.
Positioning, tracking and offers set up, and creative tested before anything goes live.
The send.
The drop, the campaign, the newsletter, the story. Launched with a plan behind it.
The après.
Follow-up, care and reporting. Repeat buyers, club members, and numbers you can trust.
Most agencies pick a lane. I build the whole road.
Find your people
Butts in seats—eyeballs to orders, every guest captured.
Keep them close
Your story told everywhere they look, until a one-time guest becomes a lifer.
Launches that win
Products and experiences people wait for, planned to sell out.
Know what works
I track what moves the needle and put more behind it.
“Great marketing builds desire. I help you clarify why your product is indispensable, then connect that story to getting people in the door, on your list, and buying again. Your brand grows, and so do your sales.”
What I do
Visitation Maximization
Higher conversion rates, bigger spend per guest, more five-star Google reviews, and custom tracking that shows exactly what every visit is worth.
Email & SMS Marketing
Flows that keep selling after the send, newsletters people actually read, and emails your customers are excited to open.
Lead Generation & Paid Social
I keep a finger on the pulse of an ever-changing landscape, test new ideas early, and measure every campaign every which way, so you always know what your spend is really returning.
Launches & Drops
Repeatable playbooks that get bigger every time. Each launch teaches me something, and every lesson is built into the next one.
Social Media & Content Strategy
Editorial storytelling that builds desire. Gathering imagery people want to belong to, shaping content around your brand, and connecting you with affiliates and local influencers who bring the right people through the door.
Creative Direction & Photoshoots
Concepting, styling and producing shoots from start to finish, backed by a network of photographers, models and creators who can capture content anywhere. AI-assisted content and imagery are an option when they fit your vision—not a replacement for your brand’s point of view.
Growth Strategy & Consulting
Big-picture advice from someone who’s done it. I’ve created the experiences, offers and programs that grew a winery’s revenue and kept club signups steady. I’ll show you where to pivot and what to try next.
Analytics & Reporting
Custom tracking that ties your ads, emails, posts and visits back to sales, plus monthly reviews that turn the numbers into your next move. AI helps me cross-check the data and catch what’s off. I review every report and make the calls.
Hi, I’m Jessy.
I’m an independent demand generation marketer for wine, spirits and hospitality brands, working remotely with teams anywhere. I’ve owned my own business, so I know the risk and the reward that come with every decision. For the last 2.5 years I’ve helped steer marketing at one of the Willamette Valley’s fastest-growing wineries, and I still run all of it.
I’m deeply creative. I’m also obsessed with the numbers, and with winning.
- The whole system, if you want it. Flexible contracts built around what you need.
- Everything ties to growth, with attribution models I build myself.
- I see your brand the way a customer does, and turn that into loyalty.
- Original ideas, tested and scaled.
- A network of photographers, creators, affiliates and local influencers.
Let’s plan your next send.
Book a short intro call. We’ll talk about your dreams, your goals, and how to get there.